How to Use Seasonality Adjustments in Google Ads for Better Year-Round Performance
Digital advertising doesn’t happen in a vacuum. Your customers behave differently throughout the year—shopping spikes during the holidays, travel searches rise in the summer, and sales dip in slower seasons. That’s where seasonality adjustments in Google Ads come in. Contents What are seasonality adjustments in Google Ads? Seasonality adjustments are a feature in Google Ads […]