The Biggest SEO Updates in 2025 (+What They Mean for 2026)

In some ways, SEO in 2025 was “quieter” than SEO in 2024: There weren’t as many major algorithm updates (as outlined above), and the biggest stories in 2025 were essentially around the continued evolution of things that started in 2024: AI Overviews in Google search results. Continued development of AI Mode (with a more aggressive […]