Topic Clusters for Local SEO: Types, Tips & Examples
A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO. Do locally focused businesses even need to think about topic clusters? What types of clusters could you build for a roofing company or plumbing company? While internal linking […]
12 Illuminating Real-World Target Audience Examples
When you’re writing ads alone on your laptop or drafting promotional emails on a deadline, it can be too easy to forget that you’re not simply completing another marketing task. You’re speaking directly to your target audience. That’s why you want to be as specific as possible, by using their language, appealing to their motivations, […]
Types, Tips, Benefits & Examples
Doing more with less seems to be a constant theme for business owners and marketers. That used to mean working more hours and finding hacky shortcuts to save time. But now there’s a new breed of software called AI agents that promises to generate more results and save you time in the process. They’re already […]
How to Make Instagram Threads a Marketing Growth Channel
Instagram Threads has been around for over a year now, but it seems like the activity on the platform has really picked up. Accounts I follow are writing more long-winded Threads about books, news outlets are threading (is “threading” a word?) breaking stories more frequently, and—most relevant for me—a bunch of brands are distributing product […]