Google Core Update: Everything We Know (+What to Do Next)
Google launched a significant Google core update on August 15, 2024. Since that time it’s been bumpy waters in the Google search results, as you can see from the search engine volatility tracker from Semrush: Source So what happened with this core update, what do you need to know, and what can you do to […]
How Keyword Prioritization Works in Google Ads (+What It Means)
Have you ever looked at your search terms report and thought, “What the heck is that search doing in that campaign?” Or have you seen a previously top-performing search campaign virtually stop spending when you launch Performance Max? Google recently updated and clarified what it calls keyword and search theme prioritization and if you haven’t […]
Brand Loyalty: 12 Best Ways to Make Your Customers Love You
When you’re marketing a small business, it can be easy to focus on attracting new leads and converting those into customers. After all, customer acquisition is important for growing a business. But what if each of those new customers also returned to make more purchases, leave glowing reviews, and share their great experiences on social […]